{"title":"Professional","description":"","products":[{"product_id":"air-libre","title":"AIR LIBRE BLEACHING POWDER - 500 GR.\/17.63 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eTRUSS Air Libre Bleaching Powder\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis recommended for all open air and foil techniques. It will not dry out nor become powdery, providing great consistency for your balayage techniques. The main ingredient is Collagen for elasticy and shine, while a group of special oils such as Argan Oil, Macadamia Oil and Peach Oil, will add moisture and will lower the damaging effects caused by the ammonia. It lifts 5 levels without foil and 7 levels with foil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292386857245,"sku":"7505","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/airlibre.jpg?v=1756232419"},{"product_id":"basic-conditioner-2-4l-81-15fl-oz","title":"BASIC CONDITIONER 2400 ML\/81.15 FL.OZ","description":"\u003cp\u003eHydrates and restores shine. Protects scalp and colored hair. Anti-aging action. Prevents hair loss. Highly nourishing actives rich in vitamins and oils, promoting hydration and intense shine.\u003c\/p\u003e\n\u003cp\u003eCREATINE, CERAMIDES, PHOSPHOLIPIDS, VITAMIN E, VITAMIN F AND LIPO NUTRIENT.\u003c\/p\u003e\n\u003cp\u003eAfter Shampoo, apply product, massage gently. Allow product to act for 2 minutes. Rinse.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292386988317,"sku":"244","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/basic-conditioner.jpg?v=1756232423"},{"product_id":"basic-shampoo-2-4l-81-15fl-oz","title":"BASIC SHAMPOO 2400 ML\/81.15 FL.OZ","description":"\u003cp\u003eGentle Cleansing. Protects, Revitalizes and Hydrates. Restores Shine.\u003c\/p\u003e\n\u003cp\u003eIndicated for salon’s day-to-day use.\u003cbr\u003eApply product, massage gently. Allow product to act for 2 minutes. Rinse. Repeat.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387086621,"sku":"242","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/basic-shampoo.jpg?v=1756232425"},{"product_id":"bidimensional-shampoo-1000ml-33-81fl-oz","title":"BIDIMENSIONAL SHAMPOO 1000 ML\/33.81 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_row et_pb_row_2_tb_body\"\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_4_4 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_1_tb_body et_pb_bg_layout_light et_pb_text_align_center\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eBidimensional Shampoo\u003c\/strong\u003e contains natural \u003cstrong\u003eKeratin\u003c\/strong\u003e and our exclusive \u003cstrong\u003eGlow System\u003c\/strong\u003e. It provides a gentle moisturizing cleanse and is recommended for sensitive, damaged and dry hair. It helps to protect and maintain colored hair increasing the natural elasticity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387217693,"sku":"234","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/cover_backbar_bidimensional_1000ml-1-1.png?v=1756232429"},{"product_id":"blanc-blond-500g-17-64oz","title":"BLANC BLOND LIGHTENING POWDER 500 G\/17.64 OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cp\u003eTRUSS Blanc Blond Lightening Powder with violet pigments, enables fast bleaching and lifts up to 7 shades or more, being suitable for all bleaching, highlighting and global discoloration techniques. Its Dust-free formula does not disperse residue during mixing, preventing powder inhalation. Contains Lanolin, a highly moisturizing emollient ingredient that restores softness, and Collagen, that restores resistance and flexibility. Professional only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387250461,"sku":"7506","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/blancblond.jpg?v=1756232430"},{"product_id":"blond-revolution-pro-acid-anti-breakage-dt","title":"BLOND REVOLUTION PRO ACID ANTI-BREAKAGE 400ML \/ 16.9 FL.OZ","description":"\u003cp dir=\"ltr\"\u003eProtect your hair from breakage and elasticity loss with the Blond Revolution Acid Anti-Breakage treatment. This innovative formula immediately balances the hair’s pH, deeply seals the cuticle, and restructures weakened fibers, ensuring long-lasting strength and resilience for lightened hair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eInstantly balances pH to maintain hair health\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eDeeply seals the cuticle for improved protection\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eRestructures weakened fibers to prevent breakage\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387578141,"sku":"8401","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/Acid-anti-breakage-_-4.png?v=1756232445"},{"product_id":"blond-revolution-pro-antioxidant-shampoo-1l-dt","title":"BLOND REVOLUTION PRO ANTIOXIDANT SHAMPOO 1L \/ 33.8 FL.OZ","description":"\u003cp dir=\"ltr\"\u003ePreserve your luminous blonde for longer with Blond Revolution Antioxidant Shampoo. This advanced formula gently cleanses while fighting oxidation and removing pollutants, promoting a radiant shine. Ideal for lightened hair, it works to maintain color vibrancy and protect against environmental damage.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eFights oxidation for longer-lasting blonde\u003cbr\u003eRemoves pollutants for a clean, refreshed feel\u003cbr\u003eGently cleanses without stripping hair\u003cbr\u003ePromotes shine and radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e*Results achieved with the combined use of the Blond Revolution line.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387610909,"sku":"8399","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/Antioxidant-shampoo-1L-_-1.png?v=1756232447"},{"product_id":"blond-revolution-pro-instant-dose-dt","title":"BLOND REVOLUTION PRO INSTANT DOSE 90ML \/ 3 FL.OZ (6 DOSES)","description":"\u003cp dir=\"ltr\"\u003eRescue chemically damaged hair in just 60 seconds with the Blond Revolution Instant Dose. This highly concentrated treatment targets the areas damaged by lightening, replenishing proteins and amino acids while combating porosity. With intensive restorative benefits, it helps restore the strength and health of lightened hair in record time.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eTargets areas damaged by lightening processes\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eCombats porosity and promotes smoother hair\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eIntensive restoration, replenishing lost proteins and amino acids\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e60-second treatment for fast, visible results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e*Results achieved with the combined use of the Blond Revolution line\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387709213,"sku":"8397","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/Instant-dose-_-2.png?v=1756232448"},{"product_id":"blond-revolution-restructure-soft-cream-ex","title":"BLOND REVOLUTION RESTRUCTURE SOFT CREAM 650ML \/ 21.9 FL.OZ","description":"\u003cp dir=\"ltr\"\u003eRestore your hair’s strength and integrity with the Blond Revolution Restructure Soft Cream. This soft cream texture is easily absorbed, delivering immediate restoration to weakened, lightened hair. The advanced formula revitalizes molecular bonds and replenishes lost proteins, ensuring your hair regains its elasticity and strength after lightening.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eImmediate restoration for weakened hair\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eRecovers molecular bonds and replenishes proteins lost during lightening\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003eRestores elasticity and overall hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e*Compared to shampoo without conditioning agents.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292387807517,"sku":"8408","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/Restructure-Soft-Cream-_-3.png?v=1756232451"},{"product_id":"clarifying-shampoo-1000ml-33-81fl-oz","title":"CLARIFYING SHAMPOO 1000 ML\/33.81 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cp\u003eProvides deep cleansing while opening the cuticles. Contains \u003cstrong\u003eKeratin\u003c\/strong\u003e and \u003cstrong\u003eGlow System\u003c\/strong\u003e. Recommended for resistant hair textures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292388167965,"sku":"236","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/cover_backbar_clarifying_1000ml-1-1.png?v=1756232458"},{"product_id":"curly-twist","title":"CURLY TWIST 650 ML\/21.98 FL.OZ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIndicated for “Fitagem” techniques. Texturizes hair strands, enhances and hydrates curls. Free of dyes. Physiological pH. Ideal for daily use. Color Protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper\"\u003e\n\u003cdiv class=\"woocommerce-Tabs-panel woocommerce-Tabs-panel--description panel entry-content wc-tab\" id=\"tab-description\" role=\"tabpanel\" aria-labelledby=\"tab-title-description\"\u003e\n\u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper tabs tabs-default tabs-ready\"\u003e\n\u003cdiv id=\"content_tab_description\" class=\"tab-content tab-description\"\u003e\n\u003cdiv class=\"tab-content-inner\"\u003e\n\u003cdiv class=\"tab-content-scroll\"\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e: Remove moisture from hair strands, divide hair into 4 sections. Then dividing into smaller sections, stretch the hair and apply product, releasing slowly or gently scrunching upward with hands. Repeat proccess on entire hair and let air dry or use dif.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292388364573,"sku":"261","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/curly-twist.png?v=1756232468"},{"product_id":"deep-reconstruction-fluid-500ml-16-90fl-oz","title":"DEEP RECONSTRUCTION FLUID 500 ML\/16.90 FL.OZ","description":"\u003cp\u003eTruss’ Deep Reconstruction Fluid is a Revolutionary Hair Regeneration Treatment which:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply recovers the hair strands.\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by chemical, mechanical and thermal processes.\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair protection barrier.\u003c\/li\u003e\n\u003cli\u003eIncreases hydration and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCarob Vegan Sap:\u003c\/strong\u003e Originally from the Mediterranean, it has a high performance due to the combination of bio-functional peptides and amino acids. Biomimetic action replenishes proteins and amino acids, resulting in greater strength, improved elasticity, reduced frizz and intense hydration. Proven results of breakage reduction in 87% of cases and strand diameter increase by more than 8% in a single application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePositive Bioactive:\u003c\/strong\u003e A unique amino acid system for hair strand composition that acts intelligently at all stages. From the cuticle to the edge of the cortex, it allows the hair strands to return to their natural behavior with extra protection against future damage. It has exclusive anti-elasticity action, and generates internal and external restructuring of the fiber capillaries, being a complete anti-breakage regenerative treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSpray onto wet hair along its length, down to the tips. Keep hair in a processing cap for 10 to 15 minutes. 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Free from gluten, dyes, lactose, salt, and parabens, this developer ensures safe lightening and optimal gray coverage.  \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292391084317,"sku":"8155","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-DEVELOPERS-_-10-1.jpg?v=1756232508"},{"product_id":"developer-creme-20-vol-950ml-32-12fl-oz","title":"CREME DEVELOPER 20 VOL. 950ML \/ 32.12 Fl.OZ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTRUSS Developer Creme 20 Volume features a stabilized formula that delivers consistent volume while minimizing hair damage during color and lightening processes. Infused with vegan protein and a blend of miracle oils, it enhances color performance and provides essential treatment and care for the hair. 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Free from gluten, dyes, lactose, salt, and parabens, this developer ensures safe lightening and optimal gray coverage.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292391149853,"sku":"8157","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-DEVELOPERS-_-30.jpg?v=1756232511"},{"product_id":"developer-creme-40-vol-950ml-32-12fl-oz","title":"CREME DEVELOPER 40 VOL. 950ML \/ 32.12 Fl.OZ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTRUSS Developer Creme 40 Volume features a stabilized formula that delivers consistent volume while minimizing hair damage during color and lightening processes. Infused with vegan protein and a blend of miracle oils, it enhances color performance and provides essential treatment and care for the hair. Free from gluten, dyes, lactose, salt, and parabens, this developer ensures safe lightening and optimal gray coverage.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292391182621,"sku":"8158","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-DEVELOPERS-_-40.jpg?v=1756232512"},{"product_id":"developer-emulsion-06-volume-ex-vol-950ml-32-12fl-oz","title":"EMULSION DEVELOPER 6 VOL. 950ML \/ 32.12 Fl.Oz","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTRUSS Developer Emulsion 06 Volume is a stabilized formula that ensures consistent volume during color and lightening processes. Infused with vegan protein and a blend of miracle oils, it minimizes hair damage while enhancing color performance. 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Controls and balances excess oils and dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292391674141,"sku":"5217","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS_PROFESSIONAL_LAV_EQUILIBRIUM_SHAMPOO_1L_STORE-TRUSS-USA.jpg?v=1756232521"},{"product_id":"fast-repair-kit","title":"KIT FAST REPAIR","description":"\u003cp\u003e\u003cstrong\u003eFAST REPAIR:\u003c\/strong\u003e A back bar treatment that delivers up to 60 applications to the salon. Moisturizes, replenishes lipids, maintains the color and controls frizz.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBIDIMENSIONAL SHAMPOO: The Bidimensional Shampoo contains natural Keratin and our exclusive Glow System. It provides a gentle moisturizing cleanse and is recommended for sensitive, damaged and dry hair. It helps to protect and maintain colored hair increasing the natural elasticity.\u003c\/li\u003e\n\u003cli\u003eLIPIDIC: Followed by either Bidimensional or Clarifying shampoos, Lipidic is recommended for dry hair, with no shine or elasticity as it will replenish the lipids lost during chemical processes. It provides color protection and anti-aging action.\u003c\/li\u003e\n\u003cli\u003eINTENSIVE NUTRITION: Intensive hydration mask. Color protection and Anti-aging Action. Seals the cuticles, restores elasticity, shine and reduces frizz.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292392952093,"sku":"709","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/MOCKUP-CAIXA-FAST-REPAIR.jpg?v=1756232522"},{"product_id":"high-liss-blond-650ml-21-98fl-oz","title":"HIGH LISS BLOND 650 ML\/21.97 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eIs a formaldehyde-free anti-frizz smoothing treatment that restores and moisturizes damaged hair for immediate recovery in just one application. High Liss TRUSS provides the hair with an intense treatment, reducing volume, frizz and delivering spectacular progressive results at the same time that its violet pigments will neutralize unwanted warm tones. It reduces the blow-dry time, leaving hair shiny and with the cuticles sealed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292395639069,"sku":"287","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/high-liss-blond-loja.png?v=1756232537"},{"product_id":"intensive-mask-stop-damage-no-metal-conditional-650ml","title":"INTENSIVE MASK STOP DAMAGE NO METAL 650ML","description":"\u003cp\u003eThe TRUSS Intensive Mask Stop Damage No Metal Conditioner (650ml) is a professional-grade treatment designed to repair and rejuvenate damaged hair. Its advanced formula restores protein mass, enhancing strength and promoting healthier hair growth. This intensive mask seals the cuticles, improving elasticity and shine while reducing frizz. Ideal for chemically treated or mechanically stressed hair, it provides deep hydration and anti-aging benefits, leaving hair revitalized and resilient.  \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292395933981,"sku":"7112","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS_INTENSIVEMASK_STOPDAMAGENOMETAL.png?v=1756232554"},{"product_id":"intensive-nutrition-1000ml-33-8fl-oz","title":"INTENSIVE NUTRITION 1000 ML\/33.81 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cp\u003eIntensive hydration mask. Color protection and Anti-aging Action. Seals the cuticles, restores elasticity, shine and reduces frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292395966749,"sku":"248","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/cover_backbar_intensive_nutrition_1000ml-1.png?v=1756232553"},{"product_id":"k-recovery-650ml-21-98fl-oz","title":"K- RECOVERY VEGAN 650 ML\/21.97 FL.OZ","description":"\u003cp\u003eYour best professional ally for extreme hair reconstruction and protection. Its high technology is packed with keratin and collagen, for reconstruction, elasticity and shine. It can be used before bleach, before blowouts and combined with other TRUSS’ back bar treatments for intense immediate recovery.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292395999517,"sku":"250","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/K-RECOVERY-NOVO.jpg?v=1756232554"},{"product_id":"lipidic","title":"LIPIDIC 650 ML\/21.97 FL.OZ","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_wc_description et_pb_wc_description_0_tb_body et_pb_bg_layout_dark et_pb_text_align_left et_had_animation\"\u003e\n\u003cdiv class=\"et_pb_module_inner\"\u003e\n\u003cp\u003eFollowed\u003c\/p\u003e\n\u003cp\u003eby either \u003cstrong\u003eBidimensional\u003c\/strong\u003e or \u003cstrong\u003eClarifying\u003c\/strong\u003e shampoos, \u003cstrong\u003eLipidic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis recommended for dry hair, with no shine or elasticity as it will replenish the lipids lost during chemical processes. It provides color protection and anti-aging action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292396032285,"sku":"252","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/cover_backbar_lipidic_650ml-1.png?v=1756232556"},{"product_id":"nutri-infusion-conditioner-1000-ml-33-81-oz-copy","title":"NUTRI INFUSION CONDITIONER 1000 ML\/33.81 FL.OZ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWITH MYRICA FRUIT WAX + MIRACLE OILS\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLipid replenishment and maintenance \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRestores hair’s natural moisture balance \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRevitalizes extremely dry hair\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eInfused with a potent blend of oils, this formula nourishes hair fibers for a smoother, softer, and shinier result.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292396523805,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-MIAMI-NUTRI-INFUSION-CONDITIONER-1L.png?v=1756232572"},{"product_id":"nutri-infusion-pro-instant-dose-90ml-3-fl-oz-6-doses","title":"NUTRI INFUSION INSTANT DOSE 90ML \/ 3 FL.OZ (6 DOSES)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eINSTANT DOSE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003eWITH MYRICA FRUIT WAX\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cmeta charset=\"utf-8\"\u003eImmediate nutrition boost \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e60-second treatment time \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003eAnti-dryness shield\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cmeta charset=\"utf-8\"\u003eA deeply nourishing dose with an instant lipid replenishing effect. It seals nutrients within the hair fiber, creating a barrier against dryness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292396687645,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-MIAMI-NUTRI-INFUSION-INSTANT-DOSE-15ML.png?v=1756232575"},{"product_id":"nutri-infusion-pro-nutrition-wax-600-ml-20-20-fl-oz","title":"NUTRI INFUSION PRO NUTRITION WAX 600 ML\/20.20 FL.OZ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNUTRITION WAX\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003eWITH MYRICA FRUIT WAX\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHigh lipid concentration* \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStrengthens the hair fiber’s cellular membrane complex \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCreates a protective shield against dryness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNOURISHING HAIR WAX WITH A HIGH CONCENTRATION OF ACTIVES THAT REPLENISH LIPIDS IN ALL LAYERS OF THE HAIR FIBER. IT PROMOTES NOURISHMENT, RESTORES HAIR MASS, AND SHIELDS STRANDS FROM DRYNESS.*\u003c\/span\u003e\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397015325,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-MIAMI-NUTRI-INFUSION-NUTRITION-WAX-2.png?v=1756232582"},{"product_id":"nutri-infusion-shampoo-1000-ml-33-81-oz","title":"NUTRI INFUSION SHAMPOO 1000 ML \/ 33.81 OZ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWITH MYRICA FRUIT WAX + MIRACLE OILS\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLipid replenishment and maintenance \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRestores hair’s natural moisture balance \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRevitalizes and repairs extremely dry, damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA luxurious, creamy lather gently cleanses hair, removing impurities while respecting the integrity of the hair fiber.\u003c\/span\u003e\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397080861,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/TRUSS-MIAMI-NUTRI-INFUSION-SHAMPOO-1L-2.png?v=1756232584"},{"product_id":"medium-chestnut-blonde-7-89-permanent","title":"PERMANENT - 12.89 SUPER BLEACHING PEARL 60G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. Color that nourishes and restores!\u003c\/p\u003e\n\u003cp\u003eTRUSS Color Permanent has Nano Crystal Pigments that penetrate easily into the fiber due to its reduced size and agglutinate in an exclusive process called “TRUSS Agglutination Process”, forming a larger pigment molecule which allows color that lasts longer.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397375773,"sku":"8238","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/truss-color-p-6_9b9b1620-a292-4512-8c12-27a7de9afda9.png?v=1756232594"},{"product_id":"light-brown-5-0-permanent","title":"PERMANENT - 5.0 LIGHT BROWN - 60G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. Color that nourishes and restores!\u003c\/p\u003e\n\u003cp\u003eTRUSS Color Permanent has Nano Crystal Pigments that penetrate easily into the fiber due to its reduced size and agglutinate in an exclusive process called “TRUSS Agglutination Process”, forming a larger pigment molecule which allows color that lasts longer.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397441309,"sku":"3488","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/truss-color-p-6_a2e275a6-0e77-424e-827d-5421fb3ca5fc.png?v=1756232597"},{"product_id":"permanent-5-73-light-brown-golden-brown-5-73-60g-2-11-oz","title":"PERMANENT - 5.73 LIGHT BROWN GOLDEN BROWN 5.73 60G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. Color that nourishes and restores!\u003c\/p\u003e\n\u003cp\u003eTRUSS Color Permanent has Nano Crystal Pigments that penetrate easily into the fiber due to its reduced size and agglutinate in an exclusive process called “TRUSS Agglutination Process”, forming a larger pigment molecule which allows color that lasts longer.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397539613,"sku":"8232","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/truss-color-p-6_6a014411-bccf-4bb2-9ac6-aabf15896e48.png?v=1756232599"},{"product_id":"dark-blonde-6-0-permanent","title":"PERMANENT - 6.0 DARK BLONDE - 60 G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. Color that nourishes and restores!\u003c\/p\u003e\n\u003cp\u003eTRUSS Color Permanent has Nano Crystal Pigments that penetrate easily into the fiber due to its reduced size and agglutinate in an exclusive process called “TRUSS Agglutination Process”, forming a larger pigment molecule which allows color that lasts longer.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292397605149,"sku":"3489","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/truss-color-p-6_5a287d9a-378c-4ee9-aa11-01f9e4edfb08.png?v=1756232601"},{"product_id":"dark-intense-red-blonde-6-66-permanent","title":"PERMANENT - 6.66 DARK INTENSE RED BLONDE - 60G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. 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Color that nourishes and restores!\u003c\/p\u003e\n\u003cp\u003eTRUSS Color Permanent has Nano Crystal Pigments that penetrate easily into the fiber due to its reduced size and agglutinate in an exclusive process called “TRUSS Agglutination Process”, forming a larger pigment molecule which allows color that lasts longer.\u003c\/p\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":50292398522653,"sku":"8230","price":8.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/3442\/3837\/files\/truss-color-p-6_301a474b-603d-4fb8-b110-a395c80a6666.png?v=1756232606"},{"product_id":"permanent-66-62-dark-blonde-red-violet-special-60g-2-11-oz","title":"PERMANENT - 66.62 DARK BLONDE RED VIOLET SPECIAL 60G\/2.11 OZ","description":"\u003cp\u003eHair Color Permanent. 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